Go where no one else will go, do what no one else will do. – Mary Lyon
Mount Holyoke College seeks a motivated and strategic leader to advance its brand and develop an ambitious program of internal and external communication that demonstrates the value Mount Holyoke adds to the lives of its students, alumnae and alumni, and the world.
Mount Holyoke College is a highly selective, diverse, nondenominational, residential, research liberal arts college for women, that also offers several coeducational graduate programs. Established in 1837, it is the world’s longest-standing institution of higher education for women and is renowned for educating women leaders, from medical pioneers to Pulitzer Prize-winning playwrights.
Reporting directly to the president and working closely with peers across the college, the vice president for marketing and communications will be a key partner in achieving the goals of Mount Holyoke’s strategic plan, The Plan for Mount Holyoke 2021. To this end, the vice president will be responsible for developing and executing a sophisticated communications and marketing effort that: demonstrates the value of Mount Holyoke’s liberal arts education in empowering women; helps to recruit outstanding students, staff, and faculty to the college; strengthens relationships with alumnae and alumni, and other important stakeholders; highlights the success of Mount Holyoke graduates in the world; supports increased philanthropy to fund programs, initiatives, and student scholarships; and raises the profile of faculty and student scholarship and intellectual contributions, including those that advance public dialogue on important issues of the day.
This is a tremendous opportunity for a dynamic and accomplished individual to define a strategic vision for marketing and communications that unifies messaging for Mount Holyoke; supports and furthers its academic, enrollment, and philanthropic goals; and engages all of its constituencies both on- and off-campus. In that effort, the vice president will bring the college’s communications program to new levels of strategic innovation, especially with respect to its website and digital media; oversee all aspects of communications and messaging, including admissions, fundraising, athletics, intra-campus communications, crisis communications, and media and public relations; and develop a strong, interdependent relationship with the college’s independent alumnae association.
The vice president will have a deep understanding of and passion for the history, mission, and goals of this historic and outstanding liberal arts college and its role in women’s education. The successful candidate will exemplify and embody the mission and values of Mount Holyoke College, and will be able to champion the college to its passionate and loyal alumnae and alumni, as well as prospective students and their families. The ideal candidate will have at least ten years of experience developing and implementing multi-faceted communications efforts that position and elevate the perception of an entire institution with multiple audiences, preferably in a liberal arts setting. The new vice president will also have significant, direct experience providing higher education communications oversight for an institution with a prestigious enrollment program, complex intercollegiate messaging, and a strong fundraising program. This person will need exceptional strategic-planning and project-management skills; a full understanding of the communications process from creative conceptualization to fulfillment, including expert knowledge of traditional and emerging media and media relations; outstanding written and oral communication skills; a proven record of advancing the reputation of an institution; demonstrated success fostering a team culture and building an efficient, cohesive, and collaborative team; and a track record of utilizing best practices to motivate staff. In addition, this individual will possess high levels of integrity, credibility, and drive; be good-natured, flexible, and open-minded; and have demonstrated expertise navigating a complex, ambiguous, and dynamic environment. A collaborative and collegial orientation is key, as is institutional savvy. A bachelor’s degree is required; an advanced degree is highly desirable.
Mount Holyoke College is committed to enriching the educational experience it offers through the diversity of its faculty, administration, and staff members. Mount Holyoke seeks to recruit and support a broadly diverse team who will contribute to the college's excellence, diversity of viewpoints and experiences, and relevance in a global society. In furtherance of institutional excellence, the College encourages applications from individuals from underrepresented groups, including faculty, staff, and administration of color, diverse gender identities, first generation college students and individuals who have followed non-traditional pathways to college, and individuals with a demonstrated leadership commitment to including diverse backgrounds and perspectives.
Jack Gorman is leading this search with Elizabeth Neustaedter and Kaleigh Hoffman.