Hoag Hospital Foundation

Hoag Hospital Foundation has appointed Norelia Maldonado Huerta as Senior Director of Annual Giving, effective December 12, 2022. Huerta brings over 25 years of experience building successful and innovative strategic programs in prospect research, annual giving, and advancement services for higher education. Most recently as senior director of annual giving at the University of California, Riverside (UC Riverside), Norelia was instrumental in reformulating a foundational data-centric infrastructure to maximize annual giving initiatives in alignment with campaign priorities; elevating productivity through moves management across donor acquisition, cultivation, and retention strategies; onboarding effective digital solicitation programs; and directly contributing to UC Riverside’s year-over-year philanthropic revenue growth.

Prior to her leadership in annual giving, Huerta served a dual role as the senior director for annual giving and constituent research and development at UC Riverside, where she successfully led two complex and functionally separate teams that provided service for over 40 development officers and the University Advancement executive team. During that time, she established a comprehensive three-year strategic program and operational plan to raise sights and build a robust pipeline for the university’s $300 million comprehensive campaign, Living the Promise, which ultimately exceeded its original goal. Huerta has also instituted prospect management and advancement programs at California State University, East Bay, and California State University, San Bernardino.  

Rachel Ellenport led this search with Christina Garrison and Megan Gorman.