Chief Strategy Officer, Audience and Community
The Broad | Los Angeles, California
The Broad seeks a strategic, ambitious, and entrepreneurial leader to join its senior team as the inaugural Chief Strategy Officer, Audience and Community (CSO). In this new role, the CSO will build on the success of the past seven years and work to enhance and evolve The Broad’s overall public and community profile, including its renowned and innovative visitor and audience engagement program. Reporting to The Broad’s Founding Director, Joanne Heyler, the CSO will lead and inspire collaborative teams and define strategies to serve The Broad’s audience, communities, and stakeholders. The CSO will shape the next chapter for this high-profile contemporary art institution by guiding the teams working on brand, marketing, and communications; digital content and social media; all visitor interface, including live programming and audience engagement; community engagement and education; The Broad’s Diversity Apprenticeship Program; employee engagement; and The Broad’s relationships with key stakeholders such as sponsors, peer organizations, and diverse communities.
Founded by philanthropists Eli and Edythe Broad, The Broad opened to the public in September 2015 and quickly became one of the most distinctive, popular, and relevant cultural institutions in Los Angeles. The Broad welcomes a strikingly young, diverse, and international audience and has attracted more than four million visitors since opening. Consistent with The Broad’s core values of increasing access to art and artists’ perspectives as vital to understanding the complexity of the world, The Broad offers free general admission and presents an active program of ticketed rotating temporary exhibitions, and prides itself on creative audience engagement. As a pioneering arts institution on the leading edge, The Broad is approachable and non-conventional, and has a strong commitment to its local community through public programs and community engagement and has deeply enhanced the cultural vitality of Grand Avenue in downtown Los Angeles.
The Broad is home to nearly 2,000 works of art in the Broad collection, which is one of the world’s leading collections of postwar and contemporary art. The 120,000-square-foot building, designed by Diller Scofidio + Renfro, in collaboration with Gensler, features two floors of gallery space and is the headquarters of The Broad Art Foundation’s worldwide lending library, which has been loaning collection works to museums around the world since 1984.
As The Broad continues to grow and transform how museums reach and engage with audiences, the Founding Director has restructured the top leadership of the organization to create a new Chief Operating Officer (COO) position, which has been filled, and this CSO role. The CSO must ensure that all public-facing aspects of the museum continue to be aligned strategically, including the growth and vitality of the museum’s profile locally, nationally, and internationally. The successful candidate will have a demonstrated passion for creatively bringing new and effective ideas to cultural spaces, attracting and expanding a wide and diverse audience to art and/or visual culture, and guiding efforts ranging from grassroots engagement to strategic digital marketing outreach. The CSO will represent The Broad in public settings and will have frequent interface with The Broad’s board of directors. The CSO must have seasoned managerial skills, a strong grasp of the needs of young and diverse arts audiences, excellent capabilities guiding internal teams, strong verbal communication and interpersonal skills, and the ability to lead through growth with good humor and positive results.
Courtney Wilk-Mandel and Sheryl Ash are leading this search.