Executive Director, Research and Relationship Management

The George Washington University (GW) has appointed Elizabeth Pritchard as the Executive Director, Research and Relationship Management, effective April 7, 2025. In this role, Pritchard will lead the research and relationship management teams, proactive and reactive research services, and relationship management system for university advancement. Pritchard will partner closely with advancement leadership to conceptualize and implement a strategic vision for prospect development as GW launches an upcoming comprehensive campaign and engages in a CRM conversion. 

An accomplished professional in prospect development, advancement operations, and systems, Pritchard most recently served as the Chief Information Officer at the Community Foundation for Palm Beach and Martin Counties. In this role, Pritchard implemented relationship management and research programs and an advancement database. She also designed and maintained the foundation’s technology infrastructure. Prior to the Foundation, Pritchard established and led the prospect research and management department at Florida Atlantic University, implementing prospect development best practice systems and fundamentals, training and onboarding development officers and advancement staff.

Pritchard holds a bachelor’s degree and MLIS from the University of South Florida.

Jack Gorman led this search with Bryce Ervin and Ryan Cheung.