Senior Director of Audience Strategy Pomona College | Claremont, California Pomona College (Pomona) seeks an innovative, collaborative, and proven communications professional to serve as its first Senior Director of Audience Strategy. This newly conceptualized position plays an essential role in Pomona’s Advancement division – supporting key colleagues across alumni and family engagement; gift planning; development; foundation and corporate relations; annual giving; and donor relations and stewardship – and is responsible for building and maintaining compelling, effective, and metrics-based communications strategies that successfully engage diverse audiences and garner sustained support for Pomona’s mission. Digital communications strategy is an essential component of this role. The Senior Director will also be responsible for cultivating audience engagement across traditional channels and through event programming.Reporting to the new Assistant Vice President (AVP) for Advancement Communications and Events (ACE), the Senior Director will conceptualize and apply both time-tested and cutting-edge techniques to elevate the digital communications profile of Pomona’s Advancement enterprise, particularly as the College prepares to embark on a historic comprehensive campaign for which compelling social media outreach, web content, and other digital strategies promoting Advancement priorities, initiatives, and events will be essential. With oversight for a team of communications and event professionals, the Senior Director will build an integrated communications program that extends across all media, with an emphasis on digital outlets, and utilizes data analytics to continually assess its success and effectiveness. Critical to success will be unparalleled organizational skills and strong attention to detail, particularly as the Senior Director will build and maintain a robust communications and events calendar that promotes team productivity and adherence to deadlines; drives engagement of various audiences; and leverages analytics to inform future ACE strategies and initiatives. The Senior Director will work effectively and cross-functionally in a shared-service model with key partners across the Advancement division, identifying opportunities for collaboration, innovation, and efficiency. This individual will also develop partnerships with central College communications colleagues and other internal constituencies as appropriate. With a genuine passion for Pomona’s mission to provide a superb liberal arts education, the Senior Director will possess a proven ability to effectively tailor messaging to connect with diverse audiences, as well as an embodiment of Pomona’s core values. The ideal candidate will possess a minimum of seven years of professional experience in marketing or communications positions, as well as at least three years of experience leading the growth and development of a team of multiple staff members. A bachelor’s degree – preferably in communications, marketing, journalism, business administration, or a liberal arts field – is required; a master’s degree is preferred. Rachel Ellenport is leading this search with Nicole Poe, Christina Garrison, and Megan Gorman.Pomona College prides itself in being an open, competitive, and equal opportunity employer. APPLY NOMINATE contact Nicole Poe Full Description